![]() ![]() The main thing is staying ahead of the trends, and working with the artists and labels in those areas.” Some of the tags in Beatport Pro will be used in the new process ![]() We will also have to retire genres and bring in new ones. We have to stay relevant in terms of what people are playing. We have 25,000 new releases most weeks and genres help to narrow down the tracks you’ll need to search through. Is there a time when you think genres will become redundant, like Glitch-Hop?īeatport: “I think DJs will always need genres as a way of finding new music. Every six months we’re going to be reviewing the genres on Beatport going forward.” The bass side is the next bit we’re going to look at. Techno and tech house are fairly at the moment. The committee is currently more focused more on the house side of things, but we’ll add more genres when needed. So how does Beatport expect to be able to keep up with all these changes?īeatport: “Yes, this is the reason we’re putting together a committee. Nowadays Bedrock releases often fall under the tech-house category, whereas the likes of Innervisions have the characteristics that once defined this legendary progressive period. Progressive House was once epitomized by the likes of Sasha and Digweed. Genres are styles are constantly in flux, and even definitions and understanding of how genres work are changing. We’ve already launched a ‘Dance’ chart, which is already live, because what we’ve seen recently, is a vast increase in dance songs coming out with song-like structures – these are tracks that are eventually going to make the way into the pop charts, tracks like ‘Animal’, or ‘#SELFIE by the Chainsmokers.” Future Proofing With all things said and done, we expect to launch these new genres by the end of August.”ĭJTT: What are these new genres going to be?īeatport: “It looks likely these will include ‘Big Room’ and ‘Future House’ which will contain music dedicated to the festival crowd. ![]() Before we finalize any changes we’ll be conducting an audio survey where we play our new genres to DJs who’ll give us feedback as to whether or not this is the right way forward. Each has provided a DJ to be a part of the panel. We’ve got key people from some of the main labels involved, including Kompakt, Toolroom, Spinnin and Aus. We’ve put together a committee of industry experts. We’re not going to be making these decisions on our own. We just want to make finding good music easier for our customers.įor instance, you have quite a broad spectrum of music under House now and this includes some of the new Future House as well as well as the more classic records, but the reality of House music is that it is an everything-goes underground dance genre. The important thing to say is that there is not one correct definition of a genre. So what’s the plan now?ĭJTT: What’s happening with Beatport’s new approach to genres?īeatport: “This is something that the public has been asking for, and hands up, we’ve heard them. ![]() The primary categories Drum & Bass, Deep House, House, Techno, Progressive House and Trance are still there – and along the way, pages for Dubstep, Indie Dance and Hip-Hop were added. Since launching over thirteen years ago, the store’s original genre classification system has arguably failed to match the overall changes in the electronic music scene. DJ TechTools spoke to the VP of Marketing Terry Weerasinghe to find out more about the firm’s new approach to their genres, while touching upon the company’s future. Beatport’s original Flash-based website (serious throwback!)īeatport plans to change the site’s genre system to meet modern needs and reflect the changing nature of DJ culture. It’s an innocuous problem that has seemingly been unfixable. Times have changed, but gripes regarding Beatport’s genre classification system have remained. Our job, as a team, was to manually ensure that all tracks on the site were assigned to their correct genre profile – a profile that was defined and set by Beatport. During these earlier stages of growth and development, we referred to it simply as genre management. “We expect to launch new genres by the end of August”Īs a Beatport employee (during the time when the still site existed in Flash) I headed up a department that later became known as ‘Content Merchandising’. The way that music stores decide on genres can actually impact the success of tracks and artists, so wouldn’t it be great for DJs, labels, and fans to influence that process? In this interview with Beatport, we found out a bit about their new approach to genre tagging. Genres are constantly a topic of debate for every music lover and DJ. ![]()
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